{"title":"All Products","description":null,"products":[{"product_id":"matcha-starter-set","title":"White Matcha Starter Set – Begin Your Matcha Journey","description":"\u003cp\u003e\u003cspan\u003eDiscover the simple pleasure of preparing authentic Japanese matcha at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis starter set brings together the essential tools you need to prepare your first bowl of matcha, along with \u003c\/span\u003e\u003cspan\u003e20g of Japanese matcha “Kiri no Ne” by ITO EN\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKiri no Ne has a smooth and refreshing character with a gentle sweetness, making it an approachable choice for those beginning their matcha journey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe white bowl’s clean, simple design beautifully highlights the vibrant green color of freshly prepared matcha. Its pouring spout also makes it convenient for preparing matcha to enjoy on its own or to use in a matcha latte.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSet Includes\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eWhite matcha bowl with pouring spout\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBamboo matcha whisk (chasen)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWhisk holder\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBamboo matcha scoop (chashaku)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eITO EN “Kiri no Ne” Matcha – 20g (Product of Japan)\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eCountry of Origin\u003c\/strong\u003e\u003cbr\u003ePlease note that the tea utensils included in this starter set are \u003cstrong\u003enot made in Japan\u003c\/strong\u003e. They are carefully selected imported items and are assembled as a starter set by Matcha Japan.\u003cbr\u003eThe matcha included in the set is \u003cstrong\u003eJapanese matcha\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eEverything you need to begin preparing matcha at home is gathered in one simple set.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to Prepare Usucha (Light Matcha)\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003ePlace approximately \u003c\/span\u003e\u003cspan\u003e2g of matcha\u003c\/span\u003e\u003cspan\u003e into the bowl. Add about \u003c\/span\u003e\u003cspan\u003e60–70ml of hot water at around 80°C (176°F)\u003c\/span\u003e\u003cspan\u003e. Whisk briskly with the chasen until a fine layer of foam forms on the surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnjoy the aroma, color, and gentle flavor of freshly whisked Japanese matcha.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBegin Your Matcha Journey\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Matcha Japan","offers":[{"title":"Default Title","offer_id":48239024210158,"sku":null,"price":11000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/9395\/7870\/files\/IMG-9719.jpg?v=1787119110"},{"product_id":"black-matcha-starter-set-a-quiet-moment-of-japan","title":"Black Matcha Starter Set – Begin Your Matcha Journey","description":"\u003cp\u003e\u003cspan\u003eDiscover the simple pleasure of preparing authentic Japanese matcha at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis starter set brings together the essential tools you need to prepare your first bowl of matcha, along with \u003c\/span\u003e\u003cspan\u003e20g of Japanese matcha “Kiri no Ne” by ITO EN\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKiri no Ne has a smooth and refreshing character with a gentle sweetness, making it an approachable choice for those beginning their matcha journey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe deep black bowl creates a beautiful contrast with the vibrant green of freshly whisked matcha. Its simple, understated design allows the color of the matcha to take center stage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe bowl also features a convenient pouring spout, making it suitable not only for enjoying matcha on its own, but also for preparing matcha to use in lattes and other drinks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSet Includes\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBlack matcha bowl with pouring spout\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBamboo matcha whisk (chasen)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWhisk holder\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBamboo matcha scoop (chashaku)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eITO EN “Kiri no Ne” Matcha – 20g (Product of Japan)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCountry of Origin\u003c\/strong\u003e\u003cbr\u003ePlease note that the tea utensils included in this starter set are \u003cstrong\u003enot made in Japan\u003c\/strong\u003e. They are carefully selected imported items and are assembled as a starter set by Matcha Japan.\u003cbr\u003eThe matcha included in the set is \u003cstrong\u003eJapanese matcha\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEverything you need to begin preparing matcha at home is gathered in one simple set.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to Prepare Usucha (Light Matcha)\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003ePlace approximately \u003c\/span\u003e\u003cspan\u003e2g of matcha\u003c\/span\u003e\u003cspan\u003e into the bowl. Add about \u003c\/span\u003e\u003cspan\u003e60–70ml of hot water at around 80°C (176°F)\u003c\/span\u003e\u003cspan\u003e. Whisk briskly with the chasen until a fine layer of foam forms on the surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnjoy the aroma, vivid green color, and gentle flavor of freshly whisked Japanese matcha.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eBegin Your Matcha Journey \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Matcha Japan","offers":[{"title":"Default Title","offer_id":49398714925294,"sku":null,"price":11000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/9395\/7870\/files\/IMG-9713.jpg?v=1787119110"},{"product_id":"matcha-薄茶","title":"ITO EN Kiri no Ne (20g) Matcha — Smooth \u0026 Refreshing Usucha","description":"\u003cp\u003e\u003cspan\u003eA beautifully balanced Japanese matcha, ideal for preparing \u003c\/span\u003e\u003cspan\u003eUsucha (thin matcha)\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKiri no Ne has a clean, refreshing character with a gentle sweetness that becomes more noticeable in the finish. Its smooth taste makes it approachable for those discovering traditional matcha, while still offering the satisfying flavor of matcha prepared simply with hot water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhen whisked, it produces a delicate foam and a fresh, bright green appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg\u003e\u003cstrong\u003eNet Weight: 20g\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eCountry of Origin: Japan\u003c\/strong\u003e\u003cimg\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRecommended for\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eTraditional Usucha (thin matcha)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEveryday matcha\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThose who prefer a smooth, refreshing cup with gentle sweetness\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eEnjoy it simply with hot water to appreciate its clean flavor and pleasant finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to Prepare Usucha\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor one serving\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eMatcha: approx. \u003c\/span\u003e\u003cspan\u003e2 g\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eHot water: approx. \u003c\/span\u003e\u003cspan\u003e60–70 ml\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eWater temperature: approx. \u003c\/span\u003e\u003cspan\u003e75–80°C (167–176°F)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eWarm the matcha bowl with hot water, then empty and dry it.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003col start=\"2\"\u003e\n\u003cli\u003e\u003cspan\u003eSift approximately 2 g of matcha into the bowl.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003col start=\"3\"\u003e\n\u003cli\u003e\u003cspan\u003eAdd 60–70 ml of hot water.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003col start=\"4\"\u003e\n\u003cli\u003e\u003cspan\u003eWhisk briskly with a bamboo whisk (chasen) using quick back-and-forth movements.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003col start=\"5\"\u003e\n\u003cli\u003e\u003cspan\u003eWhen a fine, even layer of foam forms on the surface, it is ready to enjoy.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTip:\u003c\/span\u003e\u003cspan\u003e Avoid boiling water. Slightly cooler water helps bring out the smooth character and gentle sweetness of the matcha.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProduct of Japan\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eShipping Tip\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFor matcha-only orders, up to 30 tins of matcha can be packed together in one shipment.\u003c\/b\u003e You can mix and match different matcha varieties.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShipping rates vary by quantity for orders of up to 10 tins. For orders of 10 to 30 tins, the shipping rate remains the same.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor larger orders, please allow additional time for preparation and shipping depending on availability. We will contact you with the expected shipping schedule if additional time is required.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease note:\u003c\/span\u003e\u003cspan\u003e Starter Sets are shipped separately and cannot be combined with matcha-only orders for shipping\u003c\/span\u003e\u003c\/p\u003e","brand":"Matcha Japan","offers":[{"title":"Default Title","offer_id":49398950723822,"sku":null,"price":2500.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/9395\/7870\/files\/IMG_9535.jpg?v=1785639623"},{"product_id":"matcha-濃茶","title":"ITO EN Koto no Tsuki (20g) Matcha — Rich \u0026 Refined for Koicha","description":"\u003cp\u003e\u003cspan\u003eA rich Japanese matcha particularly suited to \u003c\/span\u003e\u003cspan\u003eKoicha (thick matcha)\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePrepared with a generous amount of matcha and less water, Koto no Tsuki develops a deep, full-bodied character without becoming overwhelmingly bitter. Its richness is followed by a pleasant sweetness that lingers gently on the palate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt can be enjoyed traditionally as Koicha, but its fuller flavor also works beautifully in a \u003c\/span\u003e\u003cspan\u003erich matcha latte\u003c\/span\u003e\u003cspan\u003e, where the character of the matcha remains present alongside the milk.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eNet Weight: 20g\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eCountry of Origin: Japan\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRecommended for\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eTraditional Koicha (thick matcha)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMatcha drinkers looking for a richer experience\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRich matcha lattes\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFor those who would like to experience a deeper side of Japanese matcha, Koto no Tsuki offers an excellent balance of richness, gentle bitterness and lingering sweetness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to Prepare Koicha\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor one serving\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eMatcha: approx. \u003c\/span\u003e\u003cspan\u003e4 g\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHot water: approx. \u003c\/span\u003e\u003cspan\u003e30–40 ml\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eWater temperature: approx. \u003c\/span\u003e\u003cspan\u003e75–80°C (167–176°F)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eWarm the matcha bowl with hot water, then empty and dry it.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSift approximately 4 g of matcha into the bowl.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdd a small amount of hot water.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUsing a bamboo whisk (chasen), slowly knead the matcha and water together until smooth and glossy.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdd a little more hot water if needed to reach a thick, flowing consistency.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003eUnlike Usucha, \u003c\/span\u003e\u003cspan\u003eKoicha is not whisked to create foam\u003c\/span\u003e\u003cspan\u003e. It is slowly kneaded into a rich, smooth consistency.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause Koicha uses approximately twice as much matcha as Usucha, one serving delivers a much more concentrated matcha experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTip:\u003c\/span\u003e\u003cspan\u003e Koto no Tsuki can also be used for a rich matcha latte. Adjust the amount of matcha and milk according to your preferred strength.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProduct of Japan\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eShipping Tip\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFor matcha-only orders, up to 30 tins of matcha can be packed together in one shipment.\u003c\/b\u003e You can mix and match different matcha varieties.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShipping rates vary by quantity for orders of up to 10 tins. For orders of 10 to 30 tins, the shipping rate remains the same.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor larger orders, please allow additional time for preparation and shipping depending on availability. We will contact you with the expected shipping schedule if additional time is required.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease note:\u003c\/span\u003e\u003cspan\u003e Starter Sets are shipped separately and cannot be combined with matcha-only orders for shipping\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e \u003c\/p\u003e","brand":"Matcha Japan","offers":[{"title":"Default Title","offer_id":49398950920430,"sku":null,"price":4400.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/9395\/7870\/files\/IMG_9528.jpg?v=1785639632"}],"url":"https:\/\/matchajapan.jp\/collections\/all-products.oembed","provider":"Matcha Japan","version":"1.0","type":"link"}